I’m right now, I’m facepalming all the women on Facebook who updated their status with the ‘I like it on…’ initiative.
On October 1o, suggestive Facebook updates by thousands of women flooded news feeds stating ‘I like it on the couch”, ‘I like it on the floor’ and such.
While devised to suggest where these women would like to ‘do it’, it was in reality supposed to mean where they prefer to drop their handbags/purses after a night out. I later found out that this was some bizarre breast cancer awareness campaign; much like the ‘colour of the bra you’re wearing at the moment’ campaign from the previous year.
At least the Facebook campaign last year was in some way connected to breasts- though I don’t see how that would have raised awareness of breast cancer.
This year’s campaign slipped further away from its objective. While bras are related to breast, which places the first campaign in the vicinity of ‘breast cancer’, what connection do handbags/purses have with breast cancer? And since it isn’t remotely relevant, is it actually effective in promoting a cause?
Reading up on it before writing this post, I found out that most women didn’t even know it was about breast cancer awareness. And a recent message from a female friend on Facebook, proves just that!
The message goes as-
Here’s the next game… This will definitely get the guys thinking!
To see if they’ve got dirty minds or not (of course they have!)
It’s not rude at all… lol.
This is about your favourite bar of chocolate.Select your favourite chocolate bar from the list below and update your status with the following sentence NEXT to it then send this message/game to every woman you know on facebook! Its that simple lol!
Cadbury’s Creme Egg = likes to strip off, open and lick!
Ripple/Snickers = likes its long and hard!
Twix/Kit Kat – likes it 2 at a time, double the pleasure!
Double Decker = likes it to be smooth on the outside but hard inside!
Flake = likes it when they crumble into submission!
Toblerone = likes it rippled for pleasure!
Fruit&Nut Dairy Milk = likes it wild and fruity!
Whole Nut Dairy Milk = likes it when they have big nuts!
If you are not one of chocolate = likes nothing better than to suck and gag!
SEND THIS TO GIRLS ONLY and please let’s keep women’s little guilty pleasures a secret, we don’t want the men to know everything about us! Let’s keep them guessing lol .
As you can see, what started out as a really bad breast cancer awareness campaign has proliferated into something far, far from what was intended.
Apart from satisfying some secretive kinky need, these campaigns don’t really do much. How many women who updated their statuses with ‘I like it on…’ actually went for a breast cancer check up?
The worst campaign yet has got to be the ‘Touch a boob’ week. Of all the ways to raise awareness… If it at least, at the very least, was meant for women to check their own breast for cancerous lumps, it would it have been ok on some level. But this campaign actually urged men to touch a woman’s breast.
Talk about objectives being lost…
I can honestly swear that when I found out what this game was I found myself wondering what the hell the connection is. :O. Women!!!!! Misleading us men.
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@Danny- It isn’t about women misleading men as much as these campaigns being a complete waste of time. It’s just nothing more than satisfying a kinky need under the pretext of breast cancer awareness.
These campaigns are ineffective and pointless. What they could do is encourage women to carry out simple self-check ups.
i believe cancer is a very ugly disease that people tend to want to shy away from. hence the colorful and bubbly sex images to get people involved ? even though it might offend the asexual anti sex squad haha. people that dont know what breast cancer is might get to know. and telling someone to go do something is probably the least effective means of getting people to do stuff. whats the harm anyway. i’d rather read stuff like that than what color your crap was today hahahaha
Yes, true that recent campaign attempts were pointless.
(in a PR perspective)
But, the original campaign attempt “the color of your bra”, was a good PR effort and shows how social media could use in “awareness”. Hats off to the original thinkers of the idea. They got the exposure needed for breast cancer funding. So, I wouldn’t completely label the “Color of your bra” as a fail or bad campaign.
But as you can imagine, the essence of the campaign was lost when it got bigger, many of thousands of women didn’t understand why they posted the color actually.
There had been quite a few failed campaigns after the initial one, not just the handbag version. A good PR is one time job, do it twice, you fail.
Cheers!
@ That Fat Bastard- Well, what colour your crap might be isn’t relevant unless you were trying to raise awareness about… indigestion, perhaps?
And the point of this post is that the women DIDN’T know that it was about breast cancer.
@Thilina- Well, for the fact that some women didn’t know that it was about breast cancer, makes their effort futile. Though I agree with you on PR being a one time thing.. just like movie sequels.
Egad! You’re going to be banished from the Girls’ Club for publishing that top secret message for all the world’s males to see!
I guess they’re all just gimmicks to get people wondering. And then ask what it’s about. And then be told that it’s for breast cancer or aids or saving squirrels or something. Viola, instant education!
Though the chocolate thing does seem quite useless since it has no mention of cancer anywhere :S
OK. The only thing that actually went into my head after reading that was “Touch a boob” week. When the hell was that and how did I miss it?
Why do I have the feeling that some creepy guy is at the origin of these messages?
@thejester- Egad? Why are you worried about me being kicked out of the ‘Girls’ Club’?
But the chocolate thing is way off target… that just proves that these women think the previous breast cancer awareness campaigns were “to see if they [men] have dirty minds or not”.
Women definitely lost the plot in the second campaign… What connect do handbags and breast cancer have?
@Chathuraw-
@Chaive- Yeah, that’s quite a possibility
chocolates..??
your kidding me?
this is just getting too much.
agreed!! the pointlessness of this exercise is just – i mean , honestly, how this helps create awareness is beyond me.
it is silly, but then i spose u can’t expect all PR “ideas” to work in real life. sometimes it just looks good on the drawing board.
kudos to u for exposing it, so to speak. i was totally at a loss when i started seeing these fb updates but when i realised it was only women involved i knew it had to be some form of coded “oh we’re not actually talking abt sex” gag, so i didnt bother asking.
Reminds me of an article I read last month – http://www.womensviewsonnews.org/wvon/2010/10/breast-cancer-is-not-pretty-nor-is-it-pink/
@GGPurple- Campaign gone wrong
@Gehan- Yeah, it’s just that… completely pointless…
@frangipanii- I think that article puts everything I wanted to say simply and more effectively
I know, it was just something really stupid of people to do
I’m glad a girl voiced out how she really felt 
Cheers!
The next campaign will probably be titled ” Reach out & squeeze somebody”:p
@Dr. T- Let’s hope it never gets to that
This campaign like you said was a complete loss on many people, sadly even the women. I agree with what Thilina says, Social Media is fast becoming the new black of communication and probably one of the most effective, but using it to create relevance without losing out on the creative angle of things is where most people fail.
The bra campaign again was probably the closest they got, but there again I wonder how effective it was given the fact that in essence it really did speak only about the colour of a woman’s bra and well, that’s it. Re-call would probably be low, I didn’t even remember it until you mentioned!
@Cadence- Yeah, they’ve become completely pointless and crass. Hopefully the people behind these campaigns would have realised this by now and will either improve them or just quit with the Facebook campaigns.